What's in a company name? 1
What’s in a company name?
First, happy new Year!
I know there is a great deal written about name-recognition and branding surrounding a company name. It mostly says that the name IS important. Having worked for IBM, Apple, SBC and intimate with Microsoft through several friends who landed there, let me share my mental and emotional associations with each of these. I will then take a swab at giving them some "biased" pointers:
Apple: Innovation, elegance, IQ/EQ, empower, high-culture. Not-invented-here mentality. Didn’t know how to market products until the Ipod.
Advice: Keep doing what you’re doing, streamline your products, and embrace the PC. Stay in the home front.
IBM: Elegance, business, solutions, focus, customer-centric, even creative, bureaucratic
Advice: Keep doing what you’re doing.
Microsoft: competitive, strong marketing, high-culture, opposite of innovation (even its logo shows that), IQ/no EQ, autocratic, aggressive
Advice: Hire more Apple people –and keep them. Lighten up on the high-IQ stuff.
SBC: bureaucracy, CYA (survivor) mentality, opposite of empowerment
Advice: You are a victim of the Telecom predicament. Retire a few, work on retention of good talent and teach lots of management courses. Your name may change again and you may need to do so because you need to redesign yourself.
So, let’s ask, what’s is in a name; products, emotions? It’s both, but let me define the different philosophies behind the names herein. Acronyms are mostly IBM-wannabes. Companies with Soft at the end show what they’re about. Everybody else will either become a household name or simply vanish as quickly as they came.
ooper
http://www.puritysoft.com
See my other blogs: http://21st-century-teams.blogspot.com/
First, happy new Year!
I know there is a great deal written about name-recognition and branding surrounding a company name. It mostly says that the name IS important. Having worked for IBM, Apple, SBC and intimate with Microsoft through several friends who landed there, let me share my mental and emotional associations with each of these. I will then take a swab at giving them some "biased" pointers:
Apple: Innovation, elegance, IQ/EQ, empower, high-culture. Not-invented-here mentality. Didn’t know how to market products until the Ipod.
Advice: Keep doing what you’re doing, streamline your products, and embrace the PC. Stay in the home front.
IBM: Elegance, business, solutions, focus, customer-centric, even creative, bureaucratic
Advice: Keep doing what you’re doing.
Microsoft: competitive, strong marketing, high-culture, opposite of innovation (even its logo shows that), IQ/no EQ, autocratic, aggressive
Advice: Hire more Apple people –and keep them. Lighten up on the high-IQ stuff.
SBC: bureaucracy, CYA (survivor) mentality, opposite of empowerment
Advice: You are a victim of the Telecom predicament. Retire a few, work on retention of good talent and teach lots of management courses. Your name may change again and you may need to do so because you need to redesign yourself.
So, let’s ask, what’s is in a name; products, emotions? It’s both, but let me define the different philosophies behind the names herein. Acronyms are mostly IBM-wannabes. Companies with Soft at the end show what they’re about. Everybody else will either become a household name or simply vanish as quickly as they came.
ooper
http://www.puritysoft.com
See my other blogs: http://21st-century-teams.blogspot.com/
posted by ooper at 2:32 PM
1 Comments:
like tumbler and tipsy days hopefully we will remain in high spirits. well, good day
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